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好日子龍年禮盒 Beautiful Days — Year of the Dragon Gift Box

以「雙龍追日」為視覺概念，將龍年文化符號轉化為識別性與當代感的節慶視覺。雙龍盤旋於雲海之上奔向太陽，象徵品牌核心精神的「初日美好」匯聚，傳遞力量、祥瑞與美好啟程的祝福。色彩策略來自台灣傳統三合院的泥灰色調，結合螢光桃紅形成的鮮明節慶張力，傳統與當代之間呈現視覺平衡。設計重新詮釋生肖符號，透過抽象線條、色彩對比與東方意象，重構具現代感的節慶美學。禮盒以「由外而內、逐層揭示」為體驗策略。外盒中央圓形開窗讓內部金色模組若隱若現，形成視覺焦點並呼應日出意象。開盒後，排列整齊的金磚結構象徵財富與吉祥，也延續品牌「群山瓦片」的視覺記憶。掀開金磚後，反面則為龍鱗造型祝福卡，將包裝從商品內襯轉化為可書寫、可傳遞、可收藏的情感媒介。以模組化結構解決節慶包裝常見的一次性消耗問題。底盒與紙袋採通用規格設計，每年僅需替換上蓋視覺與提把吊卡，即可延展至不同生肖與年度主題；內部襯墊亦可依產品組合彈性調整。可有效降低包材浪費與量產成本控管，穩定的基礎結構也使包裝能長期累積品牌辨識度，提升節慶包裝系統的延展性、使用週期與品牌價值。

Rooted in “Twin Dragons Chasing the Sun,” the design translates zodiac symbolism into a contemporary festive identity. Two dragons move through clouds toward the sun, embodying the brand spirit of new beginnings and conveying vitality, auspiciousness and blessing. The colour strategy contrasts the muted grey of traditional Taiwanese courtyard houses with neon pink, creating a distinctive festive tension. Through abstract geometry, Eastern references and a high-contrast palette, the design reinterprets zodiac imagery with a modern visual language. A layered reveal defines the unboxing journey. The circular die-cut frames the golden inner modules, creating a sunrise-like focal point. Inside, golden brick modules symbolise prosperity while extending the brand’s memory of mountains and roof tiles. When lifted, each module reveals a dragon-scale greeting card on the reverse, transforming the insert into a writable, shareable and collectible emotional medium. he project uses a scalable modular structure to reduce single-use seasonal packaging. The base box and carrier bag share universal specifications; future themes require only new lid artwork and handle tags. Flexible inserts adapt to different product assortments. This system reduces material waste, improves production efficiency and extends the packaging lifecycle, strengthening long-term brand recognition and value.