綠果 GREEN CONUT

Green Conut was first established as a professional handmade soap supplier. It has been more than seven years since founded. Its products are diversified and have a loyal customer base. However, its brand and packaging lack a clear identification and systematization. Therefore, we have developed a brand strategy based on the slogan--"Original Aroma - Nature Unscented" to assist them in brand integration and packaging. The brand identification of Green Conut is based on the combination of the initials of Green and Conut, "G" and "C". The leaves exhibit the spirit of “original aroma" and "purely unscented". The identification mark contains the visual effects of rotating arrows, implying that the brand's emphasis on nature's "ecological cycle" has created the most primitive energy. It evokes the admiration of nature and represents the heart and soul of Green Conut - “sustainable management and continuous growth,” which is constantly circulating and expanding. The auxiliary graphics mainly consist of natural plants, surrounded by the brand emblem, “G”. All kinds of plants are growing upward, showing the image of “fruitful development and sunrise”. Green Conut has extended to multiple product packaging and incorporated with the characteristics of each series of products to create visual image in line with product attributes and identity consistency.  The predominant color of brand identity for Green Conut is green to symbolize freshness, health, nature, sustainability, endowment and returning to innocence. We convey the spirits of “Original Aroma -Purely Unscented” into the grand new brand image of Green Conut and further create new look of Green Conut where the concept of Original Aroma -Nature Unscented may originally come from.