ORCHIDÉES DE PRESTIGE
法國ORCHIDÉES DE PRESTIGE品牌，主要是蝴蝶蘭與藝術結合的植栽產業。蝴蝶蘭培育及品牌佈局主要在充滿浪漫藝術的法國，產品銷售多以歐洲高端族群為主，品牌整體形象已在法國經營許久。子淮設計這次經過與ODP深入的溝通討論後， 決定將品牌形象整體全新大改造，並在客戶完全信任設計師的專業下，以「高貴、精緻、美麗」作為品牌定位訴求，因此創造了浪漫風情的「蝴蝶女王」。這次將「高貴、精緻、美麗」貫徹於整體ODP新的品牌形象裡，同時設計師也以此概念出發，打造了ODP品牌整體的新風貌。
ORCHIDÉES DE PRESTIGE, a top France brand, specializes in phalaenopsis combining art. The brand layout mainly in romantic France. The target customers are mainly top-tier customers, and the whole brand image has been promoted well in France for a long time. After a deep discussion with ODP, SUMP DESIGN decides to perform the grand new transform of the brand image, the brand positioning focus on the "nobleness, refining, beauty" to create a sweet romantic " Queen of Butterfly (ORCHIDÉES DE PRESTIGE)." We convey the spirits of "nobleness, refining, beauty" into the grand new brand image of ODP, meanwhile, starting from such concept, the designer creates a new style and outlook of ODP.
客戶 Client :
Creative Director : Zi Huai Shen / Designer : Zi Huai Shen
Year : 2016
SARL ORCHIDÉES DE PRESTIGE
服務項目 Project Services :
品牌策略
Brand Strategy Development
品牌識別設計
Brand Identity Design
