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壹二茶堂 ONE 2 TEA HOUSE

台灣有機茶品牌，早期以外銷日本和中國市場為主。為了讓台灣人和年輕族群們都能品嚐好茶，用“一脈相承，兩代傳情”的理念。2015年以台南為出發地經營有機茶堂。在品牌概念上，設計師以ONE2勾勒葉脈紋路，創造出“ㄧ脈相承“的含義，象徵“傳承“的精神。而在中文標準字設計，則使用傳統老屋的屋簷作為字體的元素，並以台灣早期印花樂磁磚的花紋概念，依據不同茶品設計花紋圖案。將台南老屋改造融入品牌形象識別，體現”老物“新改再造，讓好茶傳承，品牌更提升。

Taiwan Organic Tea Brand. In the early period the production of ONE 2 TEA HOUSE was for export to Japan and Mainland China. To introduce the elegant and unique taste of tea to all the Taiwanese and the youth, it is our core value to commit to “two generations with the same spirit” of tea making. Since 2015, our organic tea house was founded in Tainan. The designers make the veins of leaf with ONE2 on the brand concept to create the meaning of “deriving from the same spirit” and to symbolize the spirit of “inheritance.” Regarding the design of the Chinese Logotype, we adopt the rafts of the traditional old house as the element of the font. In addition, we adopted the concept of decorative pattern of the Taiwanese inBlooom Tile in early period to design the decorative patterns according to different types of tea. The designers integrate the old house in Tainan into the brand image to express the reuse of “Old Stuff” and to inherit good tea from generation to generation to enhance the brand.