福義軒 蘇打系列 FYISHAN URBAN LIVE
設計師以美味狂想趣來做為福義軒外銷版蘇打系列包裝的主要概念發想，首先以廚師的形象來提升食物的美味與專業。其次為加強餅乾就像現烤的印象，決定在包裝上加入浪漫都會女子品嚐餅乾浮現廚師現烤的情境，讓整體的系列包裝充滿趣味與對食物的無限想像；並取至福義軒原品牌形象的微笑符號，落實於外銷版蘇打系列包裝設計上，加強品牌包裝的識別度，並成功的使系列包裝快速的打入了外銷市場。
The key concept ideation for packaging of FYISHAN URBAN LIVE is the Rhapsody in Delicacy to upgrade taste and profession of food with the chef image, secondly, to deepen the impression that biscuit are presently roasts, the designer decides to add the context of a romantic metropolitan lady enjoying biscuit to link to the image of chef presently roasting biscuit so as to keep the entire packaging funny and limitless imagination beyond customers; in addition, taken the smiley emoji from the original brand image of FYISHAN to the effective implementation on the packaging design of FYISHAN URBAN LIVE for export sales not only to improve the brand packaging identity but also to successfully find its way into the export market.
客戶 Client :
Creative Director : Zi Huai Shen / Designer : Zi Huai Shen
Year : 2018
福義軒 FYISHAN
服務項目 Project Services :
包裝設計
Packaging Design
