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凱麗米 CarrieMe


Derived from the concept of travel beauty, CarrieMe, an evocative Girl image describes the product features and stories. The names of the CarrieMe skin care products in this series come from girls-generated traveling story in Paris. Thus, six different visual symbol combined with the colors of the French dessert Macaroon, the impression of the rain in Paris and the Eiffel Tower are designed for packing different products to evoke the romance in the air of Paris. 
A memory like no other. The scent of the travels. The Happy-times gift extends the brand positioning of "travel". It stems from a memory by using products in every trip for making a unique scent of the travels. Using cleverly of the characteristics of the mailbox, the concept of postcard informs the maintenance portable package of traveling. Extract the travel maintenance portable-package from the bottom of the travel maintenance function box, then apply it on the skin and insert the unused portable-package in the top of the mailbox. Due to the combination of portable-package and mailbox, it solves the placement problem of the portable-package. Finally, the postcard connecting the Girl image of CarrieMe, it delivers the emotion of the girl's traveling expectation. A truly inspired and distinctive creation links the art of travel, postcard, and mailbox closely to interactive with the customers. 

客戶 Client : 

Creative Director : Zi Huai Shen / Designer : Zi Huai Shen

Year :  2015


服務項目 Project Services :  


Brand Strategy Development


Brand Identity Design


Packaging Design


Web Design

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