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There is a place of classic beauty in Chianan Plain of southwestern Taiwan. It which is the earliest-developed area in Taiwan not only preserve the Taiwanese historical sites of different periods but also offer a variety of old school special snacks and arts & culture. Since the beginning, “Tainan City” of warm and simple style has been called the “The Prefectural City” because of its glamorous and rich historical culture property. As the origin of history, Tainan City is the oldest city in Taiwan. Tainan was sometimes known as Tainan Prefecture in the past to indicate the symbolic meanings of Tainan in the development at the earlier stage. As early as 400 years ago, the Dutch occupied Tainan and built Fort Zeelandia and Provintia, also known as Chih-Kan Tower and Anping Fort nowadays. It further reminds Tainan of the strong links with “historical site” and “traditional culture”.
To get the tourism of Tainan close to the public, the designer decide to position the new image of Tainan from the prospective of fun and humor, that is, the core concept is gods' traveling to Tainan. We use the homophonic of “gods’ traveling (shenyo)” to present the humorous vision of “gods’ traveling” so that viewers feel about the “imagery traveling” to the good match. We have “Lord Guan” riding motorcycle to travel around the historic site and “Door-God” as the main characters to introduce the culture and features in Tainan in a funny way. The designer adopt the sense of multi-level 3D stereoscopic images under the principle of grating to create the visual stereoscopic depth and increase the sense of fun of illustration at the exhibition. We use the “modern and simple” geometric figure to combine the implication of “traditional” and “modern” style to show the designer’s ambition to get the historic sites in Tainan to close to the youth.

客戶 Client : 

Creative Director : Zi Huai Shen / Designer : Zi Huai Shen


服務項目 Project Services :  


Illustrator Design


Poster Design

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