小可美妝野狼派魔髮粉 KALLOS AWOOP MAGIC HAIR FIBER
小可美妝是專為男性保養研發各種美妝產品的品牌。以長壽的「貓頭鷹」為品牌標誌，在日本有著「不老」的含義，象徵日夜顛倒的生活也能保有「美型男」的特質。產品主要以網路市場為通路，概念採取「幽默趣味」和「美式漫畫」兩種風格做結合，呈現出強烈的視覺效果。每項產品會針對市場和目標族群有著不同的主題和訴求。「魔髮粉」是針對髮量稀疏和局部缺髮的男性所設計。在概念上，設計師用「魔術秀」發展視覺創意，取「魔法」的諧音，讓消費者使用完後，有如魔法般瞬間增髮的效果，就像魔術師變魔術一樣神奇。體現產品特性和視覺一致的趣味性。
KALLOS is designed for beauty care for men with various cosmetic products. Our brand logo is a longevous “owl,” a symbol of eternal young in Japan, to imply that men can always be “metrosexual” even they are workaholic day and night! KALLOS sell goods on internet in combination with 2 concepts including “humor and fun” and “American Comic” to present the strong visual effect. There is different motif and appeals of every product according to different markets and target customers. “MOTISS” is designed for those who are tinning hair or partial hairless. We adopt the “magic show” to develop the visual effect to transcribe the “magic (in Chinese)” so that our consumers can have their hair volumize immediately as if the magician performs a magic on them! KALLOS aims to convey that the features of our products are as funny as their visual effects.
客戶 Client :
Creative Director : Zi Huai Shen / Designer : Zi Huai Shen
小可美妝 Kallos
服務項目 Project Services :
品牌策略
Brand Strategy Development
品牌識別設計
Brand Identity Design
包裝設計
Packaging Design
網站設計
Web Design
