子淮設計顧問有限公司

701 台南市東區東門路三段266巷19號8F

8F., No. 19, Ln. 266, Sec. 3, Dongmen Rd., East Dist., Tainan City 701, Taiwan

E: service@sumpdesign.com

T: 06 288 2883  

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品牌形象規劃

包裝設計

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粹緹 PURETEY 

天鵝,一直是純潔忠誠的象徵。古時天鵝代表「鴻鵠」,我們形容有遠大志向時用「鴻鵠之志」成語表示,可見天鵝在品牌理念中象徵的重要意義,更顯示天鵝的「純潔」、「忠誠」的精神能帶給品牌永恆遠志的理想。子淮設計以圓潤水滴及聖潔燭光結合出「天鵝」的形象來代表品牌識別標誌,不但有「圓融親切」及「聖潔光明」的形象,其燭光輝煌的線條,也予人不斷積極發展的熱忱,也代表粹緹團隊正向積極開創的企圖心。而向上昂首的天鵝識別標誌,象徵引領品牌向上發展、不斷創新提升,並帶給消費者最真誠的產品。其圓滑流暢的水滴線條,意表為企業品牌注入神聖活水,也予人圓融柔和的親切感,不但符合產品體系業別,也代表粹緹「以愛為始,回饋社會」的精神指標。其相互旋轉的燭光視覺效果,代表粹緹生生不息,匯集了各產品,不斷擴張品牌規模,表現出明確的國際視野以及聖潔光明的精神理念,也彰顯出粹緹必將在現今的社會上創造出正面的影響力

Swan is always a symbol of purity and loyalty. In ancient times, swans are also known as large birds, we usually describe one's far-reaching aspiration as “the ambition of a swan”. It is obvious that swans suggest be of great importance for the philosophy of the brand to further imply that spirits of both “purity” and “loyalty” of swans to symbolize the great ambition of a brand. SUMP DESIGN combines a round water drop and holy candle light to convey the image of “swan” as the brand identity logo. It not only conveys the image of “Kindness” and “Holiness” but also inspires the constant development of the brand through the splendid candle lights to further highlights the positive ambitions of Puretey.  The identity logo of a head high swan symbolizes the core of the brand are enhancement and constant innovation to offer the most sincere and best products to their customers. Its round and flowing water drop stands for the holy water inspiring the brand and shows the kindness to the customers to meet with the standard of product category and to represent the spirits of “Love Start, Contribute to the society” of Puretey. The visual effect of rotating candle light expresses the continuous production of various high quality products of Puretey  to expand the brand scale to convey both the International perspective and philosophy of holy and brightness to stress that the great and positive influence of Puretey upon the modern society.  

客戶 Client : 

Creative Director : Zi Huai Shen / Designer : Zi Huai Shen

Year :  2016

成說科技有限公司 COMPAN-TEK CO., LTD.

服務項目 Project Services :  

品牌命名

​Chinese and English naming

品牌策略

Brand Strategy Development

品牌文案

Brand archives planning
品牌識別設計
Brand Identity Design
包裝設計
Packaging Design

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