Kchic
Kchic

press to zoom
Kchic
Kchic

press to zoom
1/1

K-CHIC

K-CHIC是比利時韓式炸雞專賣品牌,專注正宗韓式口味炸雞,主打外送市場。透過K-CHIC簡單動動手指便能吃到正宗美味韓式炸雞的訴求,與客戶認為韓式炸雞就像是來自韓國的小子,身材勻稱、年輕活力,是歐洲球賽的季節,男性客群邊看球賽邊享受美食的新選擇。因此內部討論構想,提出韓戰士遠征的概念,運用戰士元素象徵美味炸雞,同時帶出雞肉健康、口感扎實,並以從韓國遠征至歐洲的想像切入,美味韓式炸雞大軍征服消費者味蕾。識別標誌以K結合雞的腳印象徵遠征意涵。字體部分則選用韓國復古廣告的字體風格,以仿造韓文文字感設計,並帶有吶喊的標語視覺意象,表現戰士熱血印象。輔助圖形則運用韓戰士遠征發想,以戰旗、古地圖、雞戰士等元素設計,帶入不同口味,讓品牌主軸更完整,體現口味的豐富感,以此來傳達正宗韓式風味的精神。主視覺則以地圖的表現手法,將炸雞融入畫面,提升食慾感勾起消費慾望。貼紙則以軍徽的概念結合口味設計,搭配豐富的色彩,讓食物與包材都能提升食慾感。

K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean-style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean-style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games. The designer proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.  The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors. The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.

客戶 Client : 

Creative Director : Zi Huai Shen / Designer : Zi Huai Shen

Year :  2019

K-CHIC

服務項目 Project Services :  

品牌識別設計
Brand Identity Design
包裝設計
Packaging Design

press to zoom

press to zoom

press to zoom

press to zoom
1/21
Kchic
Kchic

press to zoom
Kchic
Kchic

press to zoom
Kchic
Kchic

press to zoom
Kchic
Kchic

press to zoom
1/9