Tachiz Rainboba
探索味蕾 ｜ 星球冒險
泰吉軒 Tachiz 創立於2015年，專精食品加工製造的新創企業，主要從事食品外銷。Rainboba為旗下爆爆珠產品品牌，分布於歐美及全球市場。爆爆珠是由果汁製成的食品，其口味多元。此產品目標消費者為喜愛飲品與追求多元口感的孩童、青少年、年輕族群，因此子淮設計以好玩有趣結合傳達口味的插圖表現。而富有高含量果汁是Rainboba 產品最大特色，因此概念上以探索味蕾切入，希望藉由太空人探險星球視覺圖像，表現消費者追求高濃度果汁口感與味蕾噴發的趣味性及驚奇感受，讓產品更貼近消費族群。產品識別標誌以字母R結合星球形象強化主題趣味，包裝部分將水果口味會製成星球插畫，以太空人造訪星球探險連結口味意象，讓目標族群吃的每一口都是滿滿探險與驚奇。
Taste Exploration｜ Planet Adventure
Tachiz is established in 2015 expertising in processing food for export. Rainboba is its popping boba brand that markets globally. Popping boba is made of juice with various flavors. The target customers include kids, teenagers and the young who enjoy beverages and different flavors. The design thus centers on illustrations that convey fun and taste. Rainboba features high volume of juice so that the concept focuses on taste expoloration. With the graph of an astronaut exploring planet, it expresses customers seeking much taste of juice and feeling of funny and surprise in mouth. The product identifies with letter R and planet to stress its theme. The differnt flavors will be illustrated in planet forms. The planet adventure with the astronaut implies the taste of exploration and surprise for target customers.
客戶 Client :
泰吉軒實業有限公司
TACHIZ ENTERPRISE CO., LTD.
Creative Director: Zi Huai Shen / Designer: Zi Huai Shen
Year: 2021
服務項目 Project Services :
品牌識別設計
Brand Identity Design
包裝設計
Packaging Design
